Aura Herbal is replacing toxic synthetic dyes with natural ingredients such as fruit peel and forest waste to dye organically grown fabrics.

Inspired by ancient Indian dyeing processes, Aura Herbal manufactures chemical-free textiles and fabrics. The company has developed a technology that uses natural source materials, such as pomegranate peel and turmeric, for dyeing textiles for large-scale manufacturing. The fabrics are first washed with sea salts to remove stains from the weaving process. Then they are exposed to direct sunlight, and a natural grass base and animal manure are applied to start the bleaching process. Colorants extracted from plant materials and spices are added directly to the dye bath.

The dyeing process saves 1,000 liters of water per garment compared to conventional bleaching and dyeing techniques, and the wastewater is used for farming purposes such as watering the fields around the factory. The ingredients used have antiseptic qualities protecting both workers and users from chemical exposure. Aura Herbal exports globally to brands including Levi’s and Esprit.

Why you should care

Conventional garment dyeing uses more than 8,000 chemicals and pollutes 2,000 liters of water per garment. Aura Herbal has standardized a water-saving technique, which exclusively uses chemical-free organic ingredients. Moreover, their chemical-free products are likely to be much more suitable for people suffering from allergies and skin sensitivities.

How the Global Goals are addressed

Good Health and Wellbeing

By providing a non-toxic work environment, employees do not face the health hazards found in conventional textile factories.


Gender Equality

Aura Herbal works with women in remote rural areas who have limited income opportunities.

Clean Water and Sanitation

The company’s dyeing processes reduce water consumption and leave the processed water cleaner than the source Water.

Reduced Inequalities

Aura Herbal trains unskilled and young workers,  providing them with income opportunities and thus reducing inequality.

Responsible Consumption and Production

The company started consumer awareness for responsible consumption in 2001 and is the first 100% organic and herbal dyed non-toxic clothing brand in India.