Under their Water<Less® range, Levi Strauss & Co. have saved over three billion litres of water and recycled two billion litres by optimising their use of water and making changes to the production and processing steps in jeans manufacturing.

As part of the company’s sustainability focus, Levi Strauss & Co.’s Water<Less® collection focuses on reducing the amount of water needed to produce jeans, right from cotton production to the sales room. The company has performed two life cycle assessments on their products, and estimates to have saved over three billion litres of freshwater through a number of initiatives.

At the manufacturing level, Levi’s is committing to reduce the amount of water used in highly stressed areas by 50% by 2025, with the ultimate vision of only using as much water as replenishes naturally wherever they operate. To this end, Levi’s will help all of their key suppliers (representing 80% of total product volume) become distinguished Water<Less® facilities by 2025.

The company is part of the CEO Water Mandate and has made these water saving innovations publicly available, encouraging industry-wide participation in water saving.

Today, some 67% of Levi’s jeans are made Water<Less®, which will increase to 80% by 2020.

Levi Strauss & Co. was one of the first companies to announce a commitment to set science-based targets aligned with a 1.5°C scenario and have these targets validated.